Place branding:
St Petersfield
Place branding:
St Petersfield
Unlocking a sense of place
Unlocking a sense of place
Giving a place an identity isn’t simply a case of labelling it with a name. It’s about uncovering specific characteristics and using them to help shape something tangible. Most of all, it must resonate with the intended users of a place.
The St Petersfield business quarter in Ashton-under-Lyne needed an identity to connect it with the local area — our brief was to develop a place branding concept that made this connection but also emphasised the development’s revitalising potential.
Giving a place an identity isn’t simply a case of labelling it with a name. It’s about uncovering specific characteristics and using them to help shape something tangible. Most of all, it must resonate with the intended users of a place.
The St Petersfield business quarter in Ashton-under-Lyne needed an identity to connect it with the local area — our brief was to develop a place branding concept that made this connection but also emphasised the development’s revitalising potential.
We researched the area’s history and heritage to find a cultural key to unlock its sense of place. We distilled this research down to a single individual, Hugh Mason. He was a liberal politician and mill owner, elected to Ashton council in 1856 and mayor from 1857.
As a social reformer and supporter of progressive politics, Mason was concerned about the working conditions of his mill-working employees. He created a protective colony for them and gave them Saturdays off. He exemplified a progressive approach, becoming a prototype for more enlightened employment practices.
Mason was the hook for St Petersfield’s brand identity. We developed graphics to reference the area’s textile-producing cultural history and combined them with a contemporary colour palette.
In applying this branding, we could give the business quarter a modern identity with firm, cultural roots, clearly connecting it with its local area.
We researched the area’s history and heritage to find a cultural key to unlock its sense of place. We distilled this research down to a single individual, Hugh Mason. He was a liberal politician and mill owner, elected to Ashton council in 1856 and mayor from 1857.
As a social reformer and supporter of progressive politics, Mason was concerned about the working conditions of his mill-working employees. He created a protective colony for them and gave them Saturdays off. He exemplified a progressive approach, becoming a prototype for more enlightened employment practices.
Mason was the hook for St Petersfield’s brand identity. We developed graphics to reference the area’s textile-producing cultural history and combined them with a contemporary colour palette.
In applying this branding, we could give the business quarter a modern identity with firm, cultural roots, clearly connecting it with its local area.
Subscribe to our newsletter
Find us
Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
Patn is a registered trademark of Partisan Studio Ltd. © 2024
Subscribe to our newsletter
Find us
Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
Subscribe to our newsletter
Find us
Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
Subscribe to our newsletter
Find us