Brand design and strategy:
Randall Thorp
Brand design and strategy:
Randall Thorp
Balancing traditional with contemporary to create a fresh brand identity
Balancing traditional with contemporary to create a fresh brand identity
With long-established businesses and practices, rebranding isn’t simply a case of out with the old and in with the new. Rather, it’s about finding the correct balance between all the business has built and what it aspires to.
Randall Thorp is a landscape architecture consultancy with over 30 years of placemaking experience. The practice wanted to update and future-proof its brand and consolidate its authority in the market.
Talking to the Randall Thorp team, it became clear that we would need to clarify key elements of the business offering while highlighting the brand's essence as it already existed.
With long-established businesses and practices, rebranding isn’t simply a case of out with the old and in with the new. Rather, it’s about finding the correct balance between all the business has built and what it aspires to.
Randall Thorp is a landscape architecture consultancy with over 30 years of placemaking experience. The practice wanted to update and future-proof its brand and consolidate its authority in the market.
Talking to the Randall Thorp team, it became clear that we would need to clarify key elements of the business offering while highlighting the brand's essence as it already existed.
We applied two of our fundamental branding components: Bedrock and Toolkit — to articulate the brand’s values and philosophy and translate them into a distinctive visual and verbal identity.
At its core, this is a collaborative approach. We look behind the brand to get to its raw essence — why the business exists and what it wants to achieve. Then we distil this knowledge and insight into a concise brand manifesto and key brand messages.
Simultaneously, we explore the brand’s visual identity, coordinating this with the verbal language we’re developing.ntity with firm, cultural roots, clearly connecting it with its local area.
We applied two of our fundamental branding components: Bedrock and Toolkit — to articulate the brand’s values and philosophy and translate them into a distinctive visual and verbal identity.
At its core, this is a collaborative approach. We look behind the brand to get to its raw essence — why the business exists and what it wants to achieve. Then we distil this knowledge and insight into a concise brand manifesto and key brand messages.
Simultaneously, we explore the brand’s visual identity, coordinating this with the verbal language we’re developing.
We applied two of our fundamental branding components: Bedrock and Toolkit — to articulate the brand’s values and philosophy and translate them into a distinctive visual and verbal identity.
At its core, this is a collaborative approach. We look behind the brand to get to its raw essence — why the business exists and what it wants to achieve. Then we distil this knowledge and insight into a concise brand manifesto and key brand messages.
Simultaneously, we explore the brand’s visual identity, coordinating this with the verbal language we’re developing.
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Find us
Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
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Find us
Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
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Find us